Expansion through acquisitions Allwyn Group has been strategically expanding through acquisitions, recently acquiring Camelot and Novibet. These acquisitions have strengthened the company's position in the online sports betting and gaming markets, offering potential sales synergies with the newly integrated technologies and customer bases.

Investment in tech infrastructure With the recent appointment of Ifor Evans as Group Chief Technology Officer and substantial investments in technology, such as a term loan B facility worth $515 million and €475 million, Allwyn is clearly focused on enhancing its technological capabilities. This emphasis on tech advancement could present sales opportunities for tech service providers and solutions geared towards the gaming industry.

Leadership in responsible gaming Allwyn's strong focus on responsible gaming and player protection can be leveraged as a unique selling point for partnerships with companies sharing similar values in ethical gaming practices. Collaborations centered around responsible gaming education, tools, and initiatives could be mutually beneficial for Allwyn and potential partners.

Brand visibility and market presence As a prominent multinational lottery operator with leading market positions in various countries, Allwyn enjoys significant brand visibility and market presence. Leveraging Allwyn's established brands and networks opens up potential sales opportunities for partnerships, sponsorships, and collaborations seeking to tap into Allwyn's extensive market reach.

Strategic talent acquisition The hiring of Elena Chambers as Group Chief Transformation and Corporate Development Officer indicates Allwyn's intention to drive strategic transformations and corporate advancements. Companies offering consultancy services, strategic planning, or corporate development solutions might find opportunities to engage with Allwyn in driving its future growth strategies.