Sustainable Premium Pinot Leverage Alma Rosa Winery’s strong sustainability focus and acclaimed Sta. Rita Hills terroir to target high-end retailers and direct-to-consumer programs that emphasize eco-conscious production and estate-grown varietals, expanding distribution of Pinot Noir and Chardonnay to premium markets.

Expanded Channel Partners Recent partnership with Kimberly Jones Selections in California creates a foothold for growth in distribution; sales teams should pursue additional fine-wine brokers and regional distributors to accelerate geographic reach in Northern and Southern California and neighboring states.

Experience Driven capitalize on the popular tasting room and events like Taste with the Team and Peace of Mind walks to drive hospitality-led revenue, memberships, and event-based partnerships with wine clubs and experiential-tour operators.

Leadership & Growth With a growing leadership team including a new VP of Sales and a Tasting Room Manager, align enterprise sales efforts to leverage revamped leadership for enterprise accounts, hospitality partnerships, and larger-volume wholesale deals.

Tech Enabled Sales Utilize the existing tech stack (QuickBooks, Google Cloud, WordPress, Shopify, Squarespace, and analytics tools) to streamline CRM, e-commerce, and B2B ordering for wholesale clients, enabling scalable order processing and marketing automation.