Acquisition Opportunity Aloha Roofing Supply was acquired by SRS Distribution in 2021, indicating potential upsell or post-merger integration opportunities with a larger distributor network and installed customer base.

Mid-market Focus With 11-50 employees and revenue in the 1M-10M range, the company sits in the mid-market segment where targeted supply chain efficiency, bulk pricing, and preferred vendor programs can drive noticeable margin improvements.

Residential Roofing Focus Specialization in residential roofing, lumber, foundation and masonry suggests cross-sell potential into associated construction materials and bundled product offerings aligned with project win strategies.

Digital & Tech stack Utilizes WordPress multisite and related web technologies; opportunities exist to optimize digital procurement, online catalog access, and e-commerce driven reorder workflows to improve sales velocity.

Growth Catalysts Post-acquisition growth signals and a presence in a competitive distribution landscape (e.g., GAF, Beacon, Gulfeagle) indicate readiness for enhanced sales programs, loyalty initiatives, and channel partnerships to expand market share.