Diversified Trading Options Alpaca's listing on Binance Futures alongside altcoins like Popcat and Sun presents an opportunity to promote diversified trading options to customers looking beyond conventional assets.

Technology Integration With a tech stack including Microsoft, Google Calendar, and more, Alpaca showcases a commitment to cutting-edge tools. This presents a chance to engage tech-savvy clients seeking innovative brokerage solutions.

Funding Strength Having raised over $120m from global investors, Alpaca demonstrates financial robustness. This can be leveraged to attract clients seeking stable and well-supported platforms for their financial transactions.

Market Trend Alignment Binance's delisting and listing activities affecting altcoins like Alpaca indicate market trends. Understanding and aligning with such trends provide insights into customer preferences, creating opportunities for tailored services.

Competitive Edge Positioning Alpaca amongst similar companies like Vanguard and Robinhood, each with their strengths, creates a competitive landscape. Highlighting Alpaca's unique offerings compared with competitors can lead to increased sales by showcasing distinct advantages.