Expanding Product Line Alpha Imaging recently launched the Intelli-C imaging device, indicating an opportunity to promote complementary hardware, upgrades, or service contracts for their new equipment to existing and prospective clients.
Geographic Reach With offices in New York City and Boston, Alpha Imaging serves the Northeast market, presenting a sales opportunity to regional businesses seeking reliable imaging solutions and local support services.
Market Focus Specializing in graphic arts with a full range of equipment, supplies, and consulting, there’s potential to cross-sell related office equipment, consumables, and maintenance packages to existing clients.
Industry Partnerships As an authorized reseller for GBC branded binding and laminating solutions, Alpha Imaging can leverage these vendor relationships to enhance product offerings and upsell to customers needing comprehensive document finishing solutions.
Customer Engagement Serving small to mid-sized businesses with 11-50 employees, Alpha Imaging has the opportunity to develop targeted marketing and service plans that cater to small business needs, including equipment upgrades and ongoing support.