Large European footprint ALSO Group is Europe’s largest technology provider for the ICT industry, active in 31 countries with a vast partner ecosystem and 135,000 resellers. This presents broad cross-sell opportunities across hardware, software, IT services, cloud offerings, and managed security solutions.

End-to-end services From provisioning to remanufacturing and through the Service division with cloud subscriptions, IoT, cybersecurity, virtualization and AI platforms, ALSO offers a one-stop solution that can streamline procurement and ongoing support for customers, enabling value-based upsell.

Strong vendor access With more than 800 vendors in over 1,570 product categories, ALSO can tailor multi-vendor bundles and heterogeneous technology stacks, creating cross-sell opportunities for to-be-replaced or integrated systems across mid-to-large enterprises.

Strategic partnerships Recent collaborations with Sophos, Dropbox, Westcoast integration, and telecom/tech players indicate a growing partner-led sales motion, suggesting opportunities to co-sell security, cloud, and collaboration solutions to existing reseller networks.

Funding and growth trajectory Significant funding and a recent $105M investment plus expansion into new markets signal accelerating growth and demand for scalable IT solutions, presenting openings for solution-led deals in cloud, security, and managed services.