Strategic Partnerships ALSO actively expands through acquisitions and partnerships across Europe, enhancing hardware, software, cloud, IoT, cybersecurity, virtualisation, and AI offerings. This indicates opportunities to align with ALSO's expanded vendor ecosystem and cross-sell bundled services to its growing partner network.

Cloud and Security Focus Recent collaborations with Sophos for MDR and security products, plus cloud marketplace integrations, suggest a strong emphasis on security and cloud-based solutions. Propose managed security services, cloud optimization, and integrated security platforms within ALSO Cloud Marketplace.

Enterprise Enablement ALSO bundles logistics, financial, supply, and IT services into end-to-end packages, signaling a ripe opportunity to sell value-added IT services, financing options, and supply chain enhancements to European B2B buyers through ALSO’s platforms.

Channel Growth Partnerships with Drobox and Shelly, plus a large vendor ecosystem, indicate rapid channel expansion and market reach in Europe. Target reseller and MSP partners with co-marketing, training, and co-sale programs to leverage ALSO’s distribution power.

Growth Financing A recent $105M investment from a VC signals growth trajectory and potential demand for scalable solutions, cloud services, and platform investments. Position capital-efficient offerings, subscription models, and scalable services that align with ALSO’s expansion plans.