Award credibility Leverage recent Top Producer of the Year recognition to approach retailers and distributors as a proven, high-quality supplier with external validation that can shorten vendor qualification cycles.

Local and fresh emphasis Highlight Wisconsin-grown potatoes and onions and a broad selection of over 600 SKUs of fresh produce to target supermarkets and foodservice buyers seeking local sourcing, seasonality, and freshness assurances.

Expanded sales leadership capitalize on recent hires in sales and business development to position as a growth partner for larger accounts; target mid-market chains and independent grocers that require dedicated sales coverage and assortment expansion.

Digital readiness Offer digital capabilities and B2B ordering through Alsum’s online platform and CRM tools to prospects seeking streamlined procurement, analytics, and reliable supply chain visibility.

Strategic partnerships Build on past collaborations (Consentio partnership) to explore co-managed programs, private labeling, and contracted supply agreements with retailers and foodservice distributors seeking dependable produce sources.