Private label strength Altaterra is a market leader in private label roof window products with over 35 private label brands and ownership of Dakea and RoofLITE+. This presents an opportunity to partner on exclusive SKUs, joint marketing, and coordinated supply for wholesale channels targeting the middle to low segments.

European growth channel With products sold across 29 European markets and growing online presence, there is potential to target distributors and DIY retailers across Europe, offering scalable logistics, localised marketing materials, and region-specific product bundles.

Sustainability angle Aiming for carbon neutrality by 2030 and operating with FSC-certified materials provides a compelling sustainability story for buyers and end customers, enabling value-added propositions around green building Certifications and ESG-aligned procurement.

VELUX affiliation Being part of the VELUX Group while autonomous offers credibility and potential cross-selling opportunities with a network of complementary products and customer bases, suggesting co-market or channel partnerships with shared sustainability and innovation initiatives.

Tech and UX readiness Utilising a modern tech stack including WordPress, Google Cloud, and Microsoft 365 indicates readiness for digital sales enablement, partner portals, and B2B e-commerce enhancements to streamline orders, quotes, and private label program management.