Innovative Product Expansion Altenew consistently introduces new product lines such as Gem Sparkles and Fresh Round Dye Ink Pads, indicating a strong focus on product innovation and diversification, which presents opportunities for upselling complementary craft accessories and tools.

Strong Creative Community Engagement The company actively engages its customer base through initiatives like the 30 Days of Crafting Challenge and collaborations with partners, creating a loyal community that can be leveraged for targeted marketing, special offers, and exclusive product launches.

Digital Marketing Presence With an active presence on social media and targeted platforms like TikTok, Altenew enhances brand visibility among craft enthusiasts, providing opportunities to develop targeted advertising campaigns and influencer collaborations to expand market reach.

Growing International Reach Having customers in over 30 countries and all 50 US states, Altenew demonstrates a broad international footprint, suggesting potential for tailored regional marketing efforts and expansion into new markets with localized product offerings.

Product Customization & Accessories Development of accessories for existing tools and interactive educational content like 'Alcohol Markers Made Easy' offer avenues for personalized product bundles and educational packages, driving additional sales through value-added offerings.