Product Innovation Altenew continuously expands its product offerings with new accessories, alcohol markers, and embellishments like Gem Sparkles, indicating opportunities for promoting complementary products and cross-selling to existing customers interested in paper crafting upgrades.

Engagement Initiatives The company's active engagement with its community through challenges and interactive content demonstrates a strong customer loyalty base, providing avenues for targeted marketing campaigns and customer retention strategies.

Digital Presence Utilization of advanced eCommerce technology such as TikTok Pixel, Google Pay, and React suggests a focus on optimizing online sales channels, making digital marketing and personalized advertising key areas for expanding sales outreach.

Market Expansion Altenew’s international footprint with customers in over 30 countries and all 50 US states presents growth opportunities through international marketing, localization, and tailored product offerings to diversify revenue streams.

Growth Potential Despite a modest revenue range, the company's recent product launches and strategic partnerships indicate momentum for scaling sales. Targeted outreach to independent craft stores and online marketplaces could significantly increase market penetration.