Insights

Strong Market Position As one of the leading e-commerce companies in Germany with over 25 years of experience, ALTERNATE demonstrates a solid customer base and brand recognition, providing a stable foundation for upselling new product lines or expanding into related categories such as new consumer electronics or outdoor equipment.

Environmental Commitment ALTERNATE's focus on sustainability with CO2-neutral shipping and EMAS certification indicates an openness to eco-friendly solutions, presenting opportunities to offer green technology, energy-efficient devices, or environmentally conscious logistics and packaging services.

Technology Adoption Utilizing advanced tech stacks like Docker, MongoDB, and Apache alongside modern web tools positions ALTERNATE as receptive to innovative IT solutions, opening doors for cloud services, secure data management, and e-commerce platform enhancements.

Growth and Revenue Potential With revenues between 10 and 25 million dollars and rapid online sales growth since 1997, there is significant potential for partnership in expanding product offerings, logistical solutions, or digital marketing to further scale their sales channels.

Talent Development ALTERNATE invests heavily in vocational training and employs a highly motivated team, indicating potential opportunities for B2B training programs, recruitment collaborations, or workforce development solutions to support their ongoing growth.

Similar companies to ALTERNATE GmbH

ALTERNATE GmbH Tech Stack

ALTERNATE GmbH uses 8 technology products and services including Atlassian, WordPress, Google Fonts API, and more. Explore ALTERNATE GmbH's tech stack below.

  • Atlassian
    Application Development & Management
  • WordPress
    Content Management System
  • Google Fonts API
    Font Scripts
  • JSON-LD
    Javascript Frameworks
  • UPS
    Logistics
  • Priority Hints
    Performance
  • Java
    Programming Languages
  • Apache
    Web Servers

Media & News

ALTERNATE GmbH's Email Address Formats

ALTERNATE GmbH uses at least 1 format(s):
ALTERNATE GmbH Email FormatsExamplePercentage
Last@alternate.deDoe@alternate.de
76%
FLast@alternate.deJDoe@alternate.de
21%
First@alternate.deJohn@alternate.de
1%
FiLast@alternate.deJoDoe@alternate.de
2%

Frequently Asked Questions

Where is ALTERNATE GmbH's headquarters located?

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ALTERNATE GmbH's main headquarters is located at 2-3 Philipp-reis-street Linden, Hesse 35440 Germany. The company has employees across 1 continents, including Europe.

What is ALTERNATE GmbH's official website and social media links?

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ALTERNATE GmbH's official website is alternate.de and has social profiles on LinkedIn.

What is ALTERNATE GmbH's NAICS code?

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ALTERNATE GmbH's NAICS code is 44-45 - Retail Trade.

How many employees does ALTERNATE GmbH have currently?

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As of May 2026, ALTERNATE GmbH has approximately 132 employees across 1 continents, including Europe. Key team members include Head Of Product Management: A. R.Head Of Product Management: Y. S.Einkaufsleitung | Head Of Product Management: J. B.. Explore ALTERNATE GmbH's employee directory with LeadIQ.

What industry does ALTERNATE GmbH belong to?

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ALTERNATE GmbH operates in the Retail industry.

What technology does ALTERNATE GmbH use?

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ALTERNATE GmbH's tech stack includes AtlassianWordPressGoogle Fonts APIJSON-LDUPSPriority HintsJavaApache.

What is ALTERNATE GmbH's email format?

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ALTERNATE GmbH's email format typically follows the pattern of Last@alternate.de. Find more ALTERNATE GmbH email formats with LeadIQ.

When was ALTERNATE GmbH founded?

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ALTERNATE GmbH was founded in 1992.

ALTERNATE GmbH

RetailHesse, Germany51-200 Employees

As one of the biggest e-commerce companies in Germany, ALTERNATE stands for service, competence, know-how and innovation for more than 25 years. ALTERNATE is also a leading online shop and a competent consultant for the areas of IT, consumer electronics, household, garden, outdoor, tools and toys. Started as a small business in 1992, ALTERNATE quickly made a name for itself in IT trading with a constantly growing and highly motivated team, with a lot of creativity and willingness to take risks. With a good sense of new trends and the risk in 1997, as one of the first providers to sell products online, the company grew quickly and was a pioneer for a completely new sales channel. The result: ALTERNATE has won multiple awards over the years, both from various magazines and from consumers, and is now one of the top e-commerce companies in Germany. Also the Chamber of Commerce and Industry recognized this and awarded ALTERNATE the company prize in the "Trade and Services" category in 2017. Apart from economic interests, ALTERNATE also invests in vocational training, environmental protection and the sustainable use of resources, and again takes on a pioneering role here. Through the introduction of CO2-neutral shipping and as an EMAS-certified company, ALTERNATE demonstrates the existing awareness of the environment and the careful use of resources. ALTERNATE has been preparing young people for their professional future for more than 20 years with high training standards, close integration into work processes and practical, independent project work. At the same time, more than 60 young people are being trained in commercial, technical and logistic professions. 

Are you looking for a job? www.alternate.de/Jobs

Section iconCompany Overview

Headquarters
2-3 Philipp-reis-street Linden, Hesse 35440 Germany
NAICS Code
44-45 - Retail Trade
Founded
1992
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    ALTERNATE GmbH's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    ALTERNATE GmbH's revenue is estimated to be in the range of $10M$25M

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