Shopify Growth Alyx already operates on Shopify with Apple Pay, indicating a strong D2C foundation. There is opportunity to optimize checkout flow, reduce cart abandonment, and expand the app stack for merchandising, loyalty, and analytics to drive higher AOV.

Wholesale Partnerships With a lean team and premium positioning, Alyx could accelerate growth through targeted wholesale and capsule collaborations with select boutiques or lifestyle retailers, leveraging limited drops to create demand in new markets.

Content Strategy The brand is anchored in a rich creative lineage; investing in video-driven lookbooks, creator partnerships, and shoppable video experiences can deepen engagement and convert at higher rates across social channels and the website.

Global Market Reach Based in Italy with US roots, Alyx has a natural path to expand across Europe and North America by localizing storefronts, currencies, and logistics, enabling smoother cross-border sales and faster fulfillment.

Tech Modernization The current tech stack includes CDNJS, jQuery, and a mix of tools; a modernization plan—CRM marketing automation integration, faster frontend, and data-driven merchandising—can improve retention and repeat purchases while scaling operations.