Fundraising Optimization The Illinois Chapter manages sizable revenue and a broad donor network across 87 counties, creating strong opportunities to optimize donor relationship management, automate multichannel fundraising campaigns, and boost event-driven giving through an integrated CRM and marketing automation workflow.

Localized Outreach With offices dispersed across Illinois, there's a clear demand for localized campaigns, region-specific content, and scalable volunteer and caregiver event programs that can be activated in each community.

Partnership Growth Active collaboration with community groups and events suggests potential to grow sponsorship revenue, build co-branded campaigns, and streamline partner management using sponsorship platforms and event marketing services.

Impact & Grants The organization funds dementia research and policy work, indicating a need for data dashboards, grant tracking, outcomes reporting, and impact analytics to demonstrate results to funders and inform strategy.

Digital Modernization Current tech usage includes marketing tools and web technologies; there is room to modernize digital infrastructure, improve accessibility and SEO, strengthen data security, and optimize the website experience to increase engagement and donations.