Donor Engagement Strong emphasis on fundraising and awareness through national campaigns (Walk to End Alzheimer’s) and social channels, indicating opportunities to offer donor management tools, multi-channel marketing services, and event fundraising platforms tailored to small nonprofits with high community reach.

Community Partnerships Active collaboration with regional health and aging networks (local agencies, care providers, and caregiver groups) suggests potential for strategic partnerships, joint programming platforms, and cross-promotional sponsorship packages to expand reach.

Digital Marketing Current tech stack includes programmatic advertising and optimization tools (AdRoll, The Trade Desk, Simpli.fi, Crazy Egg, Visual Website Optimizer) and recruitment software (iCIMS), indicating openness to vendor services that enhance online fundraising conversion, A/B testing, and targeted outreach to caregivers and donors.

Volunteer and Staffing Needs Small internal team (2-10 employees) implies reliance on scalable volunteer networks and outsourcing; sales opportunities exist for CRM, volunteer management solutions, event logistics, and donor stewardship services that fit lean operations.

Growth and Grants Recent and ongoing grant-driven expansion in dementia care and research initiatives signals appetite for partnerships around grant writing support, grant management software, impact reporting tools, and SaaS solutions that track outcomes and compliance for funders.