Large-scale trenchless Target AM-Liner East's extensive experience in trenchless sewer rehabilitation and a proven track record of over 3.5 million linear feet installed. Approach: solution selling around large-scale rehab projects, focusing on efficiency, long-term durability, and minimizing surface disruption.

Midmarket strength With 51-200 employees and $100M-$250M in revenue, AM-Liner East sits in the midsize market segment. Position offerings as scalable, project-based improvements, and maintenance programs suitable for mid-sized municipalities and utility districts.

Full-service value Emphasize end-to-end capabilities from assessment and planning to installation and verification. Upsell opportunities include inspection services, long-term performance monitoring, and post-installation support contracts leveraging their trenchless expertise.

Strategic partnerships Given use of established tech stack and E-Verify, propose collaborations with municipal procurement programs, cross-sell complementary products like Premier-Pipe USA materials, and align with sustainability/asset renewal initiatives to win multi-project contracts.

Sustainability angle Leverage the focus on durable, trenchless solutions to appeal to agencies prioritizing reduced environmental impact and minimized disruption. Present ROI through lifecycle cost savings, reduced dig damage, and long-term reliability of rehabilitated sewers.