Strategic Partnerships MX Player has a history of forming strategic partnerships with big brands such as Unilever and Singapore Tourism Board. Leveraging these existing partnerships could lead to potential sales collaborations and expansions into new markets.

Content-driven Marketing With a diverse content library and successful launches of interactive films and original web series, MX Player has a strong foundation for content-driven marketing campaigns. Collaborating with MX Player to create sponsored content or integrated advertisements can be a unique sales approach to reach a wider audience.

Customer Retention Strategies The partnership between MX Player and CleverTap indicates a focus on customer retention strategies. Offering customer engagement tools or services to MX Player could be an opportunity to improve user retention rates and drive sales growth.

Acquisition Potential MX Player was acquired by Times Internet and received a significant funding boost from Tencent. Exploring acquisition or investment opportunities with MX Player could be a strategic move for companies looking to enter the entertainment and OTT space in India.

High Valuation & Funding With a valuation of over $500 million and recent funding of $110 million, MX Player demonstrates strong financial backing and growth potential. Partnering with MX Player for advertising or sponsored promotions can be a lucrative sales opportunity to tap into their expansive reach.