Small team, high touch Target the company as a boutique advertising services provider with personalized, high-touch campaigns. Given the 2-10 employees, emphasize agile onboarding, dedicated support, and flexible pricing for small teams.

Tech ecosystem Leverage their tech stack (Google Cloud, Lua, OpenResty, Nginx) to propose scalable, performance-optimized digital advertising solutions, including lightweight analytics dashboards and fast content delivery that align with their stack.

Local-to-global Position services that can support both local New York campaigns and scalable national or online initiatives, highlighting capabilities in multi-channel advertising, attribution, and rapid creative testing to fit their growth needs.

Website and credibility Offer website optimization, landing page testing, and ad tech integration to improve lead capture and conversion metrics, leveraging their existing online presence and need for measurable ROI.

Competitive landscape Propose competitive benchmarking and market insights collaborations with a focus on differentiating through innovative ad formats, data-driven optimization, and cost-effective media buying tailored for small teams.