Niche market Target a small team operating in International Affairs with high potential for expanded digital infrastructure services such as cloud hosting, security, and collaboration platforms to scale operations and client engagements.

Tech stack Leverage existing use of AWS, Google Cloud, WordPress, and Shopify to propose integrated cloud cost optimization, security posture enhancements, and managed hosting or migration services for a cohesive technology footprint.

Strategic expansion Position as a partner for growth initiatives in Erie, Pennsylvania, offering scalable IT solutions that support cross-border communications, data sharing, and digital outreach for international affairs activities.

Competitive lens Benchmark against mid-to-large distributors in similar sectors to upsell managed services, cybersecurity, and compliance consulting, highlighting efficiency gains and reliability for small teams facing resource constraints.

Growth potential Offer modular, cost-efficient tech services (SaaS for collaboration, content management, and e-commerce enhancements) that align with a small headcount while enabling rapid capability building and client-ready deliverables.