Enrollment Growth The school already employs digital marketing tools such as Google Ads, Google Tag Manager, and WordPress, indicating an opportunity to add a full enrollment marketing stack with a CRM, automated lead nurture, and analytics to scale admissions with limited staff.

Local Market Focus Operating in Miami with a small team positions the school to win local families through targeted local SEO, partnerships with local districts or after school programs, and community outreach to differentiate from national online competitors.

Tech Modernization Current technology appears marketing-centric and basic; there is room to modernize with an integrated learning management or student information system and a more secure, scalable tech stack to support growth and compliance.

Payments and Operations The use of WooCommerce PayPal for payments indicates potential to optimize tuition collection, invoicing, and financial aid processes by adopting a more robust payments and student financial management solution.

Growth Opportunities With a modest staff and revenue footprint, there are avenues to partner with tutoring or enrichment providers, expand online programs, and pursue partnerships with districts or charter networks to drive enrollment and revenue diversification.