Sustainable Reclaimed Opportunity to upsell to architects and designers who prioritize green building by highlighting their extensive reclaimed and renewable materials, including barnwood and antique timbers, and leveraging their ASTM certifications to meet project sustainability requirements.

Custom Design Center Leverage the new 40,000 sq ft facility with in-house design center and fabrication capabilities (cabinetry, doors, heavy timbers, furniture) to offer turnkey solutions for high-end residential and commercial projects, increasing average project value.

Proven Track Record Use the reported 4,000 completed reclaimed wood projects and awards from Houzz and Readers' Choice to build credibility in proposals and target clients seeking proven performance and industry recognition.

Specifications Support Promote detailed specs and application notes for plans and specifications to AEC firms, positioning as a one-stop supplier that reduces project risk and accelerates approval processes.

Strategic Partnerships Identify opportunities with architects, interior designers, and contractors who have existing relationships with material-savvy firms; emphasize the company's positioning as the world’s largest producer of vintage wood to differentiate from mass-market competitors.