Education and awareness The association is a leading authority on long-term care insurance education for consumers and professionals, with ongoing initiatives such as consumer education websites, educational guides, and a video library, representing frequent engagement touchpoints for potential partners and vendors in education and training programs.

Digital reach expansion Recent launches including a dedicated YouTube channel and online video library indicate a growing content distribution channel and audience engagement opportunity for multimedia marketing, sponsorships, and cross-promotional partnerships.

Industry partnerships Strategic collaborations, such as past partnerships with home care providers and caregiver networks, suggest openness to alliance programs, co-branded content, and joint seminars that can drive lead generation and policy sales referrals.

Financial scale With estimated revenue in the mid to high seven figures and a mid-sized staff, there is capacity for scalable sponsorship packages, event sponsorships, and data-driven marketing programs aimed at professionals who sell or advise long-term care solutions.

Executive leadership Long-standing leadership under Jesse Slome and the organization’s role as an industry authority creates opportunities for executive-level speaking engagements, strategic advisory partnerships, and high-trust marketing initiatives targeting insurance and financial professionals.