Expanded E&O The association recently announced an expanded E&O Insurance Program for Medicare insurance agents, offering professional liability coverage for Medicare Supplement, Medicare Advantage, and Part D plans with no mandatory association membership fee, signaling a potential upsell opportunity to member professionals and affiliated agencies.

Senior Travel Outreach Launch of The Thrifty Senior Traveler YouTube channel indicates a growing focus on senior-related content and lifestyle services, suggesting collaboration or sponsorship opportunities with content creators, insurance education initiatives, and cross-promotional campaigns to reach retirees.

Education Asset Owner and founder drives a strong consumer education platform and guides, plus an online video library, presenting multiple channels to market long-term care insurance products, training programs, and partnership opportunities with other senior-focused services.

Pricing Intelligence Regular release of the 2024 Short-Term Care Price Index demonstrates data-driven credibility; sales teams can leverage pricing insights to tailor offers, competitive proposals, and value-based messaging to potential buyers evaluating short- and long-term care options.

Strategic Partnerships Past collaborations with Right at Home and Home Care Assistance point to a channel strategy with care-provider networks; there is potential to expand partnerships with more home care, assisted living, and elder services organizations to drive referrals and educational events.