Growing Consumer Awareness The association actively promotes consumer education through comprehensive websites, campaigns, and multimedia content, presenting opportunities to offer complementary educational services or co-branded marketing initiatives that enhance awareness and engagement.

Partnership Opportunities Recent collaborations with organizations like Right at Home and Home Care Assistance highlight a potential for developing joint programs, digital tools, or referral networks aimed at expanding access to long-term care solutions and increasing policy sales.

Market Data Insights The organization's long-standing annual pricing studies and new initiatives like the Short-Term Care Price Index provide rich data assets that can be leveraged for targeted product development, market analysis, or tailored sales strategies for insurance providers.

Digital Content Expansion The launch of an online video library focused on hybrid long-term care benefits offers a channel for delivering educational marketing content, opening sales opportunities for insurance companies interested in reaching engaged, informed consumers online.

Industry Leadership As a leading authority on long-term care insurance, the association’s thought leadership and public campaigns position it as a trusted partner for brands seeking credibility and to engage in co-marketing or sponsorship collaborations within the long-term care space.