Payment tech leader Target a sales motion around advanced merchant services technology, including Pay At The Table and mobile/wireless solutions, highlighting their focus on cutting edge payment solutions to expand across hospitality, field services, and delivery segments.

PCI and pricing Position offerings around strong PCI compliance and competitive pricing models as differentiators to attract mid-market merchants seeking secure, cost-effective card processing and value-added services.

Diverse product suite Leverage their broad product mix (gift cards, mobile payments, POS, check conversion, cash advances, business loans) to cross-sell bundled suites to merchants needing end-to-end payment and financing capabilities.

SMB focus With a small to mid-sized employee base and revenue in the low millions, pursue regional SMB merchants that require scalable, easy-to-implement solutions and hands-on support.

Growth opportunities Highlight potential for expansion into hospitality and mobile contractor sectors where Pay At The Table and wireless solutions can address current friction points and enable higher ticket transactions.