Expanding Merchant Network The recent partnership with Skiply and expansion into educational payment solutions in the UAE indicate opportunity to target other sectors such as retail, entertainment, and corporate services that could benefit from Amex’s secure and seamless payment offerings.

Regional Leadership With a dedicated country head in the UAE and active sponsorship of high-profile events like Jewellery Arabia and Dubai Opera, there is a clear focus on strengthening local brand presence, opening potential for collaborations with luxury brands, event organizers, and high-net-worth individuals.

Digital Innovation Adoption The use of advanced tech stack including Google Maps, Angular, and Amex Express Checkout suggests a commitment to digital innovation, creating opportunities to introduce enhanced online payment solutions and digital marketing services to current and prospective clients.

Market Positioning Operating within a competitive landscape alongside banks and large financial institutions like Rakbank and Emirates NBD, there is scope to leverage American Express’s premium brand and exclusive services to attract high-value customers seeking luxury and lifestyle experiences.

Financial Opportunity With revenue estimates between 100 million to 1 billion dollars and a substantial workforce, identifying corporate clients and organizations requiring corporate credit solutions, expense management, and customized payment products could be a significant growth avenue for sales efforts.