Merger Growth Firefly Credit Union merged with TruStone Financial Federal Credit Union in January 2021, creating one of the industry’s larger combinations. Opportunity: assist with merger integration services such as core banking migration, data consolidation, member communications, and cross-sell opportunities across the combined membership.

Community Engagement Firefly has a history of community involvement, including partnering with Memorial Blood Centers for blood drives and employee participation. Opportunity: offer CSR program platforms, employee volunteering tools, event marketing and sponsorship programs to deepen member loyalty.

Digital Modernization The credit union uses a modern tech stack (Facebook Pixel, Google Tag Manager, LivePerson, jQuery, Moment.js) and added a chief technology officer in 2020. Opportunity: propose digital banking enhancements, omnichannel CX platforms, AI chat, analytics, and security solutions.

Financial Health With revenue in the 25–50 million range and 201–500 employees, Firefly sits in the mid‑market segment with notable recognition (Forbes Best‑In‑State Credit Union 2019). Opportunity: offer scalable IT, payments, and risk management solutions suited for mid‑sized financial institutions.

Lending Focus Leadership changes around planning, delivery, and mortgage lending (AVP/Director of Planning and Delivery; mortgage loan officer; asset protection management) indicate emphasis on lending and risk management. Opportunity: introduce mortgage origination tech, loan processing automation, and asset protection/fraud prevention solutions.