Industry influence AFIA represents a large portion of the U.S. animal feed industry and is a leading voice in policy and regulation. This presents sales opportunities for compliance, regulatory, and sustainability solutions that help members navigate evolving rules and international trade standards.

Policy & regulation Recent additions to staff in global policy and regulatory affairs indicate ongoing emphasis on policy impact and trade discussions. Solutions that support policy analytics, government engagement, or science-based regulatory compliance could be valuable to AFIA and its members.

Membership growth AFIA is focusing on expanding membership and engagement, including leadership changes in membership and engagement roles. Products and services that enhance member onboarding, retention, and value demonstration (e.g., member portals, digital learning, event sponsorships) could drive uptake.

Education partnerships A recent MOU with GEAPS to broaden educational opportunities suggests openness to collaborative training, courses, and professional development programs. There is potential for co-branded courses, certification programs, and digital learning platforms.

Industry events AFIA hosts and promotes conferences (e.g., Purchasing & Ingredient Suppliers Conference) with planned speaker opportunities. This presents opportunities for event technology vendors, sponsorships, attendance marketing tools, and exhibitor-focused solutions to maximize conference value.