Industry Advocacy and Engagement The AFFI actively participates in legislative and regulatory advocacy, hosting high-profile events like the Government Action Summit and AFFI-CON, which attract large numbers of industry professionals and policymakers. This engagement provides opportunities to connect with key decision-makers and promote products or services that support the frozen food sector.

Strategic Industry Collaborations Recent partnerships, such as with the Global Cold Chain Alliance to develop temperature monitoring protocols, highlight AFFI’s openness to collaborative initiatives. Sales opportunities may lie in offering innovative cold chain solutions, data management tools, or compliance services that align with ongoing industry standards and modernization efforts.

Growing Leadership and Visibility The appointment of new leadership, including the hiring of a marketing director and a vice chairman from an prominent frozen foods company, indicates a focus on expanding channel awareness and industry influence. This increased leadership visibility can be leveraged to introduce targeted marketing campaigns and tailored solutions to industry stakeholders.

Market Position and Size With revenues estimated between $100 million and $1 billion and a significant membership base, AFFI represents a substantial industry network. This provides a valuable channel for B2B sales efforts focused on supply chain technology, marketing services, or regulatory compliance solutions aimed at frozen food manufacturers and distributors.

Focus on Modernization and Sustainability The release of policy recommendations supporting health initiatives and modernization efforts signals an industry shift towards sustainability and health-focused products. Businesses offering eco-friendly packaging, health-oriented technologies, or sustainability consulting can find strategic opportunities to align with industry priorities and emerging market trends.