Expanding Product Range American Girl's recent launch of a line of more affordable dolls and collaborations with popular brands like Hanna Andersson and Crocs suggest opportunities to promote cross-selling, bundled offerings, or limited edition products to appeal to budget-conscious consumers and enhance their overall product ecosystem.

Strategic Partnerships The company's partnerships with Amazon Studios, Hanna Andersson, and Janie and Jack indicate a focus on expanding brand visibility through co-branded collections and media integration, opening avenues for targeted marketing campaigns and exclusive product lines that can drive sales across multiple retail channels.

Digital Engagement Utilizing a variety of digital tools such as Google Tag Manager, Bing Ads, and Tealium, American Girl demonstrates active online marketing and data-driven customer engagement strategies, making it suitable to explore targeted advertising opportunities and content marketing initiatives that resonate with its loyal customer base.

Retail Expansion With a significant retail footprint including proprietary stores and a strong catalog presence, there is potential to grow physical retail locations or enhance digital-to-store integration through experiential shopping experiences, increasing in-store activity and impulse purchases.

Market Diversification The company’s focus on character lines, content, and multimedia collaborations suggests opportunities to diversify product offerings into digital content, subscription services, or educational experiences, creating new revenue streams and strengthening customer engagement with the brand.