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Insights

Market Expansion Opportunity American Girl recently launched a Rapunzel doll in its Disney Princess lineup, indicating a focus on expanding into new character-themed dolls. This presents a sales opportunity to capitalize on the popularity of Disney characters among children and collectors.

Partnership Growth Potential The partnership between American Girl and IDW Publishing to create a graphic-novel mystery series based on historical characters opens up potential sales growth avenues. Collaborating on unique storytelling experiences can attract new customers and drive revenue.

Product Line Diversification American Girl's introduction of the 'Girl of the Year' character annually showcases a commitment to innovation and fresh product offerings. Leveraging this strategy can create a sales niche for collectors and enthusiasts interested in limited-edition items.

Channel Expansion Prospect With the closure of corporate offices in Middleton, there is an opportunity for American Girl to explore and strengthen online sales channels. Emphasizing e-commerce and digital marketing can enhance reach and engagement with consumers globally.

Competitive Differentiation Strategy Despite a decrease in headcount and office closures, American Girl's unique storytelling approach and diverse product lines set it apart from competitors like Lammily and Lottie. Utilizing this differentiation can drive sales by appealing to a distinct market segment.

Similar companies to American Girl

American Girl Tech Stack

American Girl uses 8 technology products and services including Microsoft Advertising, Google Analytics Enhanced eCommerce, Adobe Experience Manager, and more. Explore American Girl's tech stack below.

Microsoft Advertising
Advertising
Google Analytics Enhanced eCommerce
Analytics
Adobe Experience Manager
Content Management System
Microsoft
Miscellaneous
Google Pay
Payment Processing
X-XSS-Protection
Security
Google Tag Manager
Tag Management
Yottaa
Tag Management

Media & News

American Girl's Email Address Formats

American Girl uses at least 1 format(s):

American Girl Email Formats	Example	Percentage
First.Last@americangirl.com	John.Doe@americangirl.com	98%
Last.First@americangirl.com	Doe.John@americangirl.com	1%
LastFir@americangirl.com	DoeJoh@americangirl.com	1%

Frequently Asked Questions

Where is American Girl's headquarters located?

American Girl's main headquarters is located at 8400 Fairway Place Middleton, Wisconsin 53562 US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is American Girl's phone number?

You can contact American Girl's main corporate office by phone at

+1-608-836-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is American Girl's official website and social media links?

American Girl's official website is americangirl.com and has social profiles on LinkedIn.

How much revenue does American Girl generate?

As of October 2024, American Girl's annual revenue reached $750M.

How many employees does American Girl have currently?

As of October 2024, American Girl has approximately 1K employees across 6 continents, including North AmericaAsiaEurope. Key team members include CEO & Founder: B. E. C.Head Of Omni Channel Merchandising: T. R.Head Of Recycle: T. S.. Explore American Girl's employee directory with LeadIQ.

What industry does American Girl belong to?

American Girl operates in the Manufacturing industry.

What technology does American Girl use?

American Girl's tech stack includes Microsoft AdvertisingGoogle Analytics Enhanced eCommerceAdobe Experience ManagerMicrosoftGoogle PayX-XSS-ProtectionGoogle Tag ManagerYottaa.

What is American Girl's email format?

American Girl's email format typically follows the pattern of . Find more American Girl email formats with LeadIQ.

American Girl

American Girl

ManufacturingWisconsin, United States1001-5000 Employees

The story of American Girl started in 1986 with Pleasant Rowland, a writer and retired teacher from Chicago with a brilliant idea. Pleasant found inspiration to create educational dolls with historic backstories after a visit to Colonial Williamsburg, Virginia. 

Originally known as Pleasant Company, American Girl started with sending out catalogues until we opened our first retail location in Chicago in 1996. Pleasant Company was purchased by Mattel in 1998 and renamed American Girl in 2003. American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl’s spirit and helps develop her strength of character. American Girl has earned the loyalty of millions and the praise and trust of parents and educators. 

With best-selling lines including Truly Me™, Girl of the Year™, Bitty Baby™, WellieWishers™, and the classic historical character line BeForever™, American Girl sells products through its award-winning catalogue, on americangirl.com, and in its proprietary U.S. experiential retail stores. 

American Girl is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information, visit www.americangirl.com or connect with American Girl on YouTube and Facebook.

Company Overview

Headquarters: 8400 Fairway Place Middleton, Wisconsin 53562 US
Phone number: ✕
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+1-608-836-****
Website: americangirl.com
Employees: 1001-5000

Media & News

Funding & Financials

$100M$1B
American Girl's revenue is in the range of $100M$1B

Funding & Financials

$100M$1B
American Girl's revenue is in the range of $100M$1B

Company Leadership

B. E. C.
CEO & Founder
✕
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T. R.
Head Of Omni Channel Merchandising
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T. S.
Head Of Recycle
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A. W.
Founder And Chief Executive Officer
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J. C.
President
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Employee Directory

M. W.
Executive Assistant, President's Office
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R. R.
Owner
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S. G.
Owner
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T. R.
Head Of Omni Channel Merchandising
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H. H.
AVP
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