Expanding Product Range American Girl has recently launched a line of more affordable dolls and new versions of classic dolls, indicating opportunities to cross-sell these products alongside existing lines and attract budget-conscious shoppers.

Strategic Partnerships The company's recent collaborations with Amazon Studios, Hanna Andersson, Janie and Jack, and Crocs demonstrate a willingness to expand its brand presence and explore new product categories, opening avenues for joint marketing and exclusive collections.

Digital Engagement With a robust online presence and partnerships with digital ad platforms like Bing Ads and Google Tag Manager, American Girl is positioned to leverage targeted marketing campaigns and e-commerce growth opportunities to boost online sales.

Market Diversification Recent product launches, including the Girl of the Year and holiday-themed collections, suggest scope to develop seasonal and character-based exclusive items that can drive increased sales during peak gifting periods.

International Potential Given its extensive portfolio, loyal customer base, and collaborations, there is potential to explore international markets and licensing opportunities to further expand its global footprint and sales channels.