Digital Engagement American Greetings is actively expanding its digital offerings through innovative products like digital Advent calendars and video ecards, creating opportunities to upsell related digital content, subscription plans, or branded collaborations.

Brand Partnerships The company's recent collaborations with high-profile brands such as Peanuts, SIA, Jelly Roll, Grammy winners, and Luke Combs indicate a focus on leveraging popular culture for engagement, opening avenues for sponsorships, exclusive content licensing, and co-branded campaigns.

Market Expansion With a growing digital product lineup and international partnerships, there is potential to target global markets and explore multilingual solutions or localized content to increase sales and brand presence internationally.

Creative Customization American Greetings emphasizes personalized greeting experiences, which presents sales opportunities in advanced customization tools, integrations with other personal communication platforms, and premium offerings for both individual and corporate clients.

Technology Utilization The company's use of technology stacks like Google Conversion Tracking and social media platforms indicates a focus on digital marketing strategies, suggesting potential for advanced analytics services, targeted advertising solutions, and data-driven marketing partnerships.