Strong Content Innovation American Greetings actively partners with popular entertainment brands and celebrities such as Snoopy, SIA, Jelly Roll, and Luke Combs to create themed digital cards and collections, offering unique and engaging experiences that appeal to diverse customer segments. This focus on innovative content provides opportunities to sell related digital assets, licensing, and personalized multimedia services.

Growing Digital Presence The company has recently launched new digital products like the Peanuts Digital Advent Calendar and ICE T smashup video ecard, indicating a strategic emphasis on expanding its digital greeting card offerings. There is potential to upsell digital marketing solutions, custom integrations, and targeted advertising to enhance customer engagement.

Market Niche Focus With a modest revenue range and a small team, American Greetings operates as a niche player in the online greeting card space, creating opportunities for tailored service packages, specialized content development, and partner collaborations aimed at enhancing their digital personalization capabilities.

Event-Driven Campaigns The company's recent product launches align with key holidays and awareness days such as World Mental Health Day and Father’s Day, highlighting opportunities to develop targeted marketing campaigns, seasonal promotions, and event-specific content packages to boost sales during peak moments.

Technology Adoption Leveraging a diverse tech stack including social media integration, analytics, and web tracking tools, American Greetings is well-positioned to benefit from advanced digital marketing strategies and analytics-driven sales approaches, enabling precise customer targeting and personalized outreach.