Strategic funders AICR has a track record of securing substantial research funding (over $108 million raised) and operates within a global network (World Cancer Research Fund) which can be leveraged to co-create grant partnerships, sponsorships, and joint fundraising initiatives with aligned non-profits and corporate partners.

Prevention focus Their mission centers on diet, weight management, and physical activity to reduce cancer risk, presenting opportunities to sell programmatic partnerships, educational campaigns, and wellness product collaborations that align with evidenced-based prevention messaging.

Science credibility Participation in the Continuous Update Project and emphasis on evidence-based tools positions AICR as a trusted partner for research-driven content, enabling opportunities for sponsored research projects, data insights services, and co-branded publications.

Collaborative campaigns Recurring partnerships with organizations and brands (eg Pazazz Apple, SeriousFun, Dutch and UK cancer funds) indicate openness to cause marketing, affinity partnerships, and product integration campaigns to expand reach and donor engagement.

Digital and tech readiness AICR uses modern tech stack (WordPress, Mailchimp, OpenAI, Stripe, Slack) and has a sizable online audience; there are opportunities to offer digital marketing services, donor journey optimization, targeted content programs, and AI-assisted research communications.