Residential Focus Strong emphasis on residential metal roofing in Michigan with three-quarters of installations for homes. Sales opportunity: target homeowners in Michigan neighborhoods with aging roofs and highlight energy efficiency, durability, and long-term cost savings.

Regional Leader Positioned as Michigan’s most experienced residential metal roofing company since 2000. Sales strategy: leverage longevity and local reputation to win projects against national players, pursue partnerships with homebuilders and local contractors.

Mid-Sized Scale Employee range 11-50 and revenue in the mid-market band. Sales opportunities: upsell maintenance plans, service agreements, and referrals from installers to builders and property managers in small to mid-size commercial and religious facilities.

Digital Footprint Active use of multiple marketing tech and ad platforms (Google Ads, Simpli.fi, Visual Website Optimizer) and analytics tools. Sales tactic: utilize data-driven targeting to reach Michigan homeowners and businesses, offer digital consultations, and demonstrate project ROI with online tools.

Diversified Installations While primarily residential, they also install on small offices, stores, restaurants, and churches. Sales angle: expand to local multi-site commercial clients and faith-based organizations by showcasing quick install timelines, warranty coverage, and cost-per-year savings.