American Shorthorn Association Email Format
Public Relations and Communications ServicesMissouri, United States11-50 Employees
The American Shorthorn Association is a Kansas City-based organization in the public relations and communications services sector that serves Shorthorn breeders and other breed stakeholders. It manages data and maintains the herdbook for the Shorthorn breed while providing educational resources to members. Its work aims to enhance the breed's value and promote broader use of Shorthorn genetics in the U.S. beef industry. A notable recent development is a 2026 collaboration with Simplot's Land and Livestock division to study and reduce the risk of Bovine Congestive Heart Failure, addressing factors that influence cattle performance, profitability, and welfare. The association operates with a mid-sized staff.