Large customer base ASB serves over 40,000 customers across 48 states with a broad distribution network, presenting recurring cross-sell opportunities for print, promotional products, office supplies, eCommerce, and marketing solutions.

Tech-enabled ops Proprietary eCommerce platform, robust reporting, warehousing and fulfillment capabilities, and a tech stack including Oracle PeopleSoft and RankMath SEO indicate strong potential to upsell integrated technology, analytics, and supply chain enhancements.

Growth through leadership Active executive transitions and promotions in technology, vendor relations, and distribution leadership signal ongoing investments in modernization and expansion potential in national coverage and service levels.

Employee-owned culture 100% employee-owned model, remote options, and growth opportunities support strong engagement and advocacy; leverage for sales outreach to businesses prioritizing customer-centric, stable partners with aligned incentives.

Events and engagement Annual Summit and high sales associate participation create touchpoints for co-selling, partner programs, and supplier auctions; cultivate opportunities to expand supplier partnerships and cross-sell to attendees.