Large Member Base ASH administers benefits for over 52 million members nationwide, presenting a significant opportunity for wellness and fitness service providers to partner with or expand offerings within a broad and diverse customer base.

Strong Industry Recognition Having received multiple awards such as the Best and Brightest in Wellness and being recognized as one of San Diego's Best and Brightest Companies, ASH has established credibility that can facilitate trust and open doors to new strategic collaborations.

Technology-Enabled Solutions ASH's use of advanced technology stacks like Azure Active Directory, Microsoft Dynamics CRM, and Java demonstrates their commitment to innovation, creating opportunities for partners that offer cutting-edge digital health solutions or integrate seamlessly with existing systems.

Expanding Program Portfolio With initiatives such as the Silver&Fit program and the recent launch of physical therapy networks, there are ongoing opportunities to introduce complementary wellness, fitness, and rehabilitation services tailored to Medicare beneficiaries and group retirees.

Strategic Partnership Focus Recent collaborations with institutions like UF Health highlight ASH's openness to forming strategic partnerships in healthcare, providing sales prospects in referral networks, health system integrations, and collaborative health initiatives for growth in wellness services.