Acquisition Driven Growth American Trust Retirement has pursued growth through acquisitions, most notably the May 2026 deal to acquire Ascensus College Savings. This expands the client base and product reach into college savings and DC plan ecosystems, creating cross-sell opportunities for retirement plan solutions with Ascensus clients and their advisors.

Comprehensive Platform Advantage The 2024 launches of a comprehensive retirement solution and the WorkSaveRetire program show a full spectrum platform designed for plan sponsors and advisors, with a focus on retirement readiness and sponsor protection. This creates sales opportunities to upsell integrated features, analytics, and educational assets to existing advisor networks and small to mid-sized plans.

Guaranteed Income Partnerships Allianz Life partnership announced in 2024 to add guaranteed lifetime income annuities to defined contribution plans on the American Trust Platform demonstrates appetite for insured retirement solutions. This presents a cross-sell or co-sell opportunity to bring guaranteed income products to more plans and to expand insurer-advisor partnerships.

Scale and Custody Power With over 120 billion dollars in assets custodied and 17 billion in recordkeeping assets via AmericanTCS, the firm has substantial scale and operational capabilities. This presents opportunities to pitch enhanced custody, recordkeeping services, data integrations, and security/compliance solutions to larger plans and partner organizations.

Digital Engagement Focus A modern tech stack including Cloudflare, Salesforce Marketing Cloud Account Engagement, Google Tag Manager, and ongoing auto ACH processing updates alongside participant education videos signals strong digital engagement capabilities. Sales opportunities include marketing automation, onboarding and education content partnerships, and seamless integrations for plan sponsors and participants.