Leadership & Growth Recent leadership changes with a new Chairman and planned spring convention indicate a period of strategic realignment and potential openness to executive engagement, presenting an opportunity to introduce targeted services or partnerships aligned with their evolving direction.

Safety & Sustainability Expanded focus on safety and sustainability roles, including a new senior director of safety and sustainability and safety initiatives like Falls Overboard Safety Standdown Day, signaling receptiveness to solutions that enhance regulatory compliance, training, and risk management.

Public Education Recent collaboration on safe boating education and partnerships with safety councils suggest opportunities for outreach programs, stakeholder engagement platforms, or multimedia training solutions that can extend their safety messaging to recreational users and industry partners.

Industry Advocacy As the industry advocate for safe and efficient waterway transportation, there is potential to offer policy analysis, compliance automation, and industry benchmarking tools that support their public affairs, regulatory monitoring, and member communications needs.

Digital & Analytics Tech usage includes Drupal and analytics tools; selling enhancements could focus on member onboarding, CRM optimization, content management, and SEO/analytics improvements to boost membership growth and engagement with stakeholders.