Digital Marketing Capitalize on existing AdRoll and Shopify usage by expanding local digital marketing, improving SEO and retargeting campaigns, and promoting specialty services along with an expanded online store for pet products where permissible.

Referral Network Leverage collaboration with board certified specialists to implement a formal referral management system and partner portal to streamline referrals, improve patient handoffs, and grow cross service demand in cardiology, oncology, neurology and more.

Practice Tech Enhance client experience and operations with integrated practice management software, online scheduling, telemedicine capabilities, and a patient portal, plus site performance and security improvements.

Boutique Position Differentiate as a local, boutique hospital through personalized care, swift triage, and community engagement, emphasizing specialties and convenient access to in-house or affiliated specialists.

Growth Services With a smaller footprint, pursue growth through expanded services such as emergency or specialty care, additional clinicians, partnerships, and expanded online product offerings, including telemedicine and potential new equipment investments.