Target Markets Focus sales efforts on sectors with high risk of ballistic incidents and regulatory requirements, including Education, Healthcare, Corporate, Municipal, Retail, Public Transportation, Government and Critical Infrastructure where Amulet Ballistic Barriers are applicable.

Public Space Enablement Position Amulet as an invisible safety upgrade for existing architectural, furniture, walls and doors to minimize disruption while delivering life-saving ballistic protection in high-traffic environments.

Strategic Partnerships Leverage collaborations with furniture manufacturers and interior brands (for example PS Furniture and Arconas) to scale integration of Amulet barriers into standard product lines and new installations.

Sustainability & Compliance Highlight UL and National Institutes of Justice compliance alongside lightweight, non-toxic materials to appeal to facilities teams prioritizing sustainable environments and regulatory alignment.

Global Distribution Emphasize global distribution capabilities to enterprise and government buyers with multi-regional procurement needs, offering seamless deployment across campuses, airports, transit hubs and municipal sites.