Upscale Event Space Amway Grand Plaza offers extensive meeting and event facilities including 47,000 square feet of versatile space, multiple ballrooms, and technologically advanced meeting rooms, making it an attractive destination for corporate events, conferences, and large-scale gatherings.

Luxury Hospitality Experience As a member of Hilton's Curio Collection, the hotel positions itself in the luxury segment, appealing to high-end clients seeking premium accommodations, fine dining, and exclusive event experiences, providing opportunities for targeted premium service sales.

Strategic Renovations Recent collaborations with global design firm Gensler and the appointment of a new Executive Chef reflect ongoing efforts to enhance the guest experience and upgrade amenities, presenting sales opportunities in spa services, culinary events, and upscale renovations.

Diverse Revenue Streams The hotel’s offerings extend beyond lodging to include wedding services, culinary events like brunch series, and corporate partnerships, indicating multiple avenues to cross-sell services and expand client engagement.

Market Position & Local Focus Located in downtown Grand Rapids and recognized repeatedly on 'Best of' lists, the hotel has a strong local and regional brand presence, ideal for targeting corporate clients, event organizers, and luxury travelers seeking reputable venues.