Large Meeting Capacity Leverage the extensive meeting space, multiple ballrooms, and numerous meeting rooms to target corporate conferences, associations, and multi-day events; position as a turnkey event destination with premium catering, AV, and planning services; cross-sell weddings and social events using the same venue.

Luxury Brand Positioning As part of Hilton's Curio Collection and a historic downtown destination, target luxury corporate clients and weddings; emphasize design partnerships and spa upgrades to elevate guest experience; explore loyalty program cross promotions and exclusive packages.

Culinary Upsell Recent appointment of an Executive Chef for the hotel's signature MDRD restaurant and ongoing F&B innovations create opportunities to market premium catering, chef's table experiences, private dining for events, and customized menus for weddings and conferences.

Spa Wellness Growth Spa redesign in collaboration with a design firm signals a focus on wellness offerings; target corporate retreats, couples getaways, and wedding parties with spa packages, private treatments, and group wellness sessions.

Regional Targeting Downtown Grand Rapids location combined with a strong reputation in meetings makes a compelling option for regional associations and corporate travel; opportunities to prospect healthcare, manufacturing, tech events, and offer bundled room, meeting space, F&B, and spa packages; emphasize robust tech capabilities in meeting rooms.