Large Meeting Space Leverage the hotel's extensive 47,000 square feet of meeting space, 40 meeting rooms, and multiple ballrooms to upsell corporate events, conferences, and full-service planning packages to associations, corporations, and non-profits planning large-scale gatherings.

Luxury Brand Tie‑ins Position Amway Grand Plaza as a premium destination within Hilton's Curio Collection to target luxury leisure travelers, incentive groups, and executive retreats, offering turnkey event services, notable F&B options, and renowned design partnerships.

Executive Culinary Capitalize on the signature dining concepts, including MDRD and collaborations with Wolfgang Puck, to market high-end corporate dinners, chef-driven experiences, and private dining events for client entertainment and sponsor opportunities.

Renovation & Growth Highlight the Glass Tower asset and recent renovations as a signal of reinvestment and improved facilities to attract corporate travelers, weddings, and longer-term partnerships seeking upgraded infrastructure and tech-enabled spaces.

Strategic Partnerships Explore collaboration with design and architecture partners, along with Wedding Wire and other event networks, to expand venue sourcing, vendor alliances, and co-branded marketing that drives referrals for weddings, meetings, and social events.