Large meeting footprint Leverage Amway Grand Plaza's substantial event space (47,000 sq ft, four ballrooms, 40 meeting rooms) to propose expanded conference packages, dedicated event management, and multi-day corporate retreats for mid-market to enterprise clients seeking turnkey planning and on-site capabilities.

Curio Collection alignment Position to corporate travelers and wedding/romance segments that value upscale, distinctive properties within Hilton's Curio Collection, offering targeted loyalty perks, brand-aligned experiences, and premium venue exclusives to drive direct bookings.

Executive culinary expansion Capitalize on recent executive chef appointment and signature MDRD restaurant to upsell high-end dining experiences, private events, and chef-curated menus for corporate entertaining, weddings, and VIP guests.

Strategic renovations Highlight ongoing or recent investments (e.g., 29-story Glass Tower asset with modern renovations) to justify premium pricing, attract asset-focused corporate buyers, and secure long-term bookings for groups seeking refreshed, iconic properties.

downsizing & resilience Note past workforce reductions and stability signals to identify efficiency-focused partnerships, contract bookings, and outsourced event services as alternatives to internal staffing, while emphasizing scalable event solutions and flexible engagement models.