New client opportunity Recent contract win with United Utilities suggests ATi has capability and credibility in delivering chlorine, turbidity, suspended solids, dissolved oxygen, sludge blanket, UV254 and multi-parameter network quality monitoring solutions to large municipal water utilities. Leverage this by targeting other water utilities and regional water authorities with similar network monitoring needs.

Acquisition insight ATi was acquired by Badger Meter in early 2021, which may open cross-sell opportunities for Badger Meter customers and enable joint value propositions around integrated water quality sensors and flow measurement solutions. Explore partnerships or co-marketing to access a broader customer base.

Gas and water focus ATi specializes in toxic gas detection and water quality measurement with sensor-based monitoring systems. This combination positions the company well for safety-critical industrial segments (municipal, utilities, and process industries) that require reliable gas and water monitoring. Propose bundled sensor packages for facilities needing both gas detection and water quality oversight.

Serviceability edge Emphasis on simplicity of design and ease of service can be marketed as a cost-of-ownership advantage. Target customers seeking low-maintenance monitoring instrumentation, including utilities and industrial plants with tight staffing or remote sites that benefit from straightforward maintenance.

Expansion potential With a modest employee base and revenue in the lower mid-market range, there is room to scale through partnerships, channel distributors, and strategic OEM relationships. Consider programs to accelerate adoption in sectors such as wastewater, drinking water, and industrial hygiene where trusted sensor platforms are valued.