Venue + Studio The business combines a venue capable of hosting up to 125 guests with a dance studio offering a range of lessons and events. This creates cross-sell opportunities for clients needing event spaces and ongoing dance instruction, including wedding choreography and private lessons.

Target Market Primary markets include parties, weddings, quinceañeras, corporate events, and family celebrations in Central Florida. Focused outreach to Lake County and surrounding areas can capture both venue rentals and dance services, expanding revenue streams across occasions.

Growth Levers Leverage online presence and virtual lessons to broaden reach beyond local clientele. Partnerships with wedding planners, photographers, and event coordinators can drive referrals for venue tours and dance packages.

Tech & Marketing Existing tech stack includes Cloudflare, Google Tag Manager, Vimeo, and a website. These can support performance marketing, lead capture, and video-based demonstrations of wedding dances and classes to convert inquiries into bookings.

Revenue Potential Small team size indicates potential for scalable offerings such as packaged wedding dance experiences, group classes, corporate team-building events, and seasonal promotions to increase utilization of both venue and studio services.