Market Expansion Opportunities Anchor's strong presence in both domestic and international markets across over 20 countries indicates significant potential for expanding distribution channels and forming new retail partnerships in emerging markets or regions with increasing demand for personal care and FMCG products.

Diversified Product Portfolio With a comprehensive range of oral care, personal hygiene, and beauty products, Anchor can leverage cross-selling strategies and bundle offers to existing customers, while also exploring new segments such as organic or premium personal care to attract higher-value clientele.

Brand Building Initiatives Recent celebrity endorsement and impactful campaigns like the launch of Laal suggest a focus on brand awareness. Sales teams can capitalize on these marketing efforts by targeting retail chains and distributors eager to align with high-profile, innovative brands that resonate with consumers.

Technology and Data Utilization The company's adoption of modern digital tools like Google Analytics and Facebook Pixel indicates a data-driven approach to marketing. Business development opportunities include offering digital marketing, analytics, and e-commerce solutions to enhance Anchor’s online presence and customer engagement strategies.

Acquisition and Competitive Edge Panasonic's acquisition of Anchor signals strong financial backing and strategic growth. Collaborating with or offering OEM/ODM manufacturing services to Anchor could unlock new revenue streams, while also facilitating joint innovation in product development to strengthen their competitive positioning.