Marketing Analytics Andeavor's marketing tech stack includes Sizmek, Facebook Pixel and Segment, signaling a data-driven marketing approach. Opportunity: provide data integration and analytics services, attribution modeling, and programmatic advertising optimization to boost demand generation and cross-channel performance across refining and marketing networks.

Procurement Optimization With SAP Materials Management in use, there is a clear path for procurement optimization, supplier collaboration, and end-to-end spend analytics. Offer SAP-centric services to streamline purchasing, improve inventory planning, and strengthen controls, driving cost savings and process efficiency.

Logistics Optimization Andeavor operates in marketing, logistics and refining with a footprint that includes LNG investments and asset moves. This creates opportunities for logistics network optimization, fleet maintenance analytics, and energy-trading support to increase throughput and reduce logistics costs.

EHS Compliance The company's stated focus on safety and environmental stewardship points to demand for EHS management, sustainability reporting, carbon accounting, and regulatory compliance tools to enhance risk management and stakeholder trust.

Post-Merger Synergies Historic merger with Marathon Petroleum indicates potential for cross-sell or consolidation opportunities within Marathon's enterprise platforms, offering ERP optimization, cloud services, data platforms, and procurement solutions to realize scale and integration benefits.