Insights

Niche Market Focus Andra Group specializes in personalized online retail for lingerie, underwear, and activewear targeting both women and men, providing a tailored shopping experience that emphasizes product education and variety. This focus presents opportunities to develop targeted marketing strategies and upselling premium or exclusive products to highly engaged customers.

E-commerce Technology Stack Utilizing platforms like WordPress, PHP, and social media integrations, Andra Group demonstrates a digitally savvy approach suitable for partnerships with technology providers, digital marketing agencies, and e-commerce solution vendors seeking to expand their footprint within online retail.

Customer Education Emphasis HerRoom’s dedication to detailed product vetting, multiple imagery, and comprehensive descriptions suggests a customer base that values informed purchase decisions. Selling complementary educational tools, content marketing services, or augmented reality tools could enhance their shopping experience further.

Growth Potential With revenues between $10M and $25M and a growing online niche, there are opportunities to scale operations through collaborations with logistics providers, payment solutions, or digital advertising firms aimed at expanding their market reach and customer acquisition efforts.

Strategic Content Expansion Recent media activity, such as music releases, indicates a willingness to leverage multimedia content for brand engagement. Partnerships with content creators, influencers, or entertainment brands could enhance brand visibility and foster deeper customer loyalty in a competitive e-commerce environment.

Andra Group Tech Stack

Andra Group uses 8 technology products and services including WordPress, jQuery UI, jQuery, and more. Explore Andra Group's tech stack below.

  • WordPress
    Content Management System
  • jQuery UI
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • PHP
    Programming Languages
  • Yoast SEO
    Search Engines
  • Microsoft ASP.NET
    Web Frameworks
  • prettyPhoto
    Web Tools And Plugins
  • Facebook
    Widgets

Andra Group's Email Address Formats

Andra Group uses at least 1 format(s):
Andra Group Email FormatsExamplePercentage
First@andragroup.comJohn@andragroup.com
46%
FirstL@andragroup.comJohnD@andragroup.com
6%
Last@andragroup.comDoe@andragroup.com
2%
First@andragroup.comJohn@andragroup.com
46%

Frequently Asked Questions

What is Andra Group's phone number?

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You can contact Andra Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Andra Group's official website and social media links?

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Andra Group's official website is andragroup.com and has social profiles on LinkedIn.

What is Andra Group's NAICS code?

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Andra Group's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Andra Group have currently?

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As of December 2025, Andra Group has approximately 55 employees across 2 continents, including North AmericaAsia. Key team members include Chief Financial Officer: J. S.Vice President Marketing: B. D.Vice President , Operations: R. C.. Explore Andra Group's employee directory with LeadIQ.

What industry does Andra Group belong to?

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Andra Group operates in the Retail Apparel and Fashion industry.

What technology does Andra Group use?

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Andra Group's tech stack includes WordPressjQuery UIjQueryPHPYoast SEOMicrosoft ASP.NETprettyPhotoFacebook.

What is Andra Group's email format?

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Andra Group's email format typically follows the pattern of First@andragroup.com. Find more Andra Group email formats with LeadIQ.

When was Andra Group founded?

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Andra Group was founded in 1998.

Andra Group

Retail Apparel and FashionTexas, United States51-200 Employees

Andra Group was founded in 1998 by Tomima Edmark, CEO and owner of HerRoom and HisRoom. In the age of online shopping, Tomima noticed a challenge women and men faced in buying lingerie and undergarments. Department stores and specialty boutiques didn't carry a wide range of brands and styles in all sizes and colors, which made it difficult for many shoppers to find what they needed. 

An entrepreneur with a series of unconventional successes, Tomima applied her knowledge and authority on fit and style of lingerie and undergarments to the e-commerce world and HerRoom and HisRoom were born.
Now, HerRoom and HisRoom provide evolved shopping features designed to make online lingerie and underwear shopping as easy and enjoyable as possible. HerRoom offers not just bras, panties, thongs, and sexy lingerie as well as swimwear, sleepwear, shapewear, hosiery and much more. Unique in that the company believes in providing the customer with as much information as possible about each lingerie item, the HerRoom team works hard to carefully vet each product, write a unique description and photograph it from several different angles to create a positive, well-informed shopping experience. 

HisRoom represents the men’s side of the house, which also provides an equally great shopping experience by providing the male consumer with an easy way to buy underwear, socks and other basics online.
Based in Dallas, Texas, HerRoom and HisRoom are your online one-stop shops for women’s and men's underwear, swim and activewear and wardrobe basics, for every budget, size and style preference.

Section iconCompany Overview

Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1998
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Andra Group's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Andra Group's revenue is estimated to be in the range of $10M$25M

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