Insights

Niche Market Focus Andra Group specializes in online lingerie and undergarments, serving a diverse customer base with a wide range of sizes and styles. This niche positioning presents opportunities to upsell complementary products such as sleepwear, shapewear, or activewear to existing customers seeking variety and quality.

Strong E-Commerce Presence With e-commerce platforms that prioritize detailed product information and high-quality visuals, Andra Group values innovative tech solutions. There is potential to introduce advanced digital marketing tools, personalization software, or augmented reality features to enhance the customer shopping experience and increase sales conversion rates.

Content and Multimedia Engagement Recent marketing efforts, including music video promotions, demonstrate the company's interest in multimedia engagement. Expanding multimedia content, such as video lookbooks or fit tutorials, could improve customer engagement, product awareness, and drive online sales.

Financial Stability & Growth With revenue estimates between 10 to 25 million dollars, Andra Group shows healthy financial stability in a competitive online retail space. Opportunities exist for introducing new product lines, expanding into accessories, or launching exclusive collections to capitalize on growth potential.

Market and Technology Trends As a company operating in the online apparel industry amid evolving market trends, Andra Group could benefit from new supply chain technologies, eco-friendly materials, or sustainable packaging solutions, aligning with growing consumer demand for sustainability in fashion.

Andra Group Tech Stack

Andra Group uses 8 technology products and services including WordPress, jQuery UI, jQuery, and more. Explore Andra Group's tech stack below.

  • WordPress
    Content Management System
  • jQuery UI
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • PHP
    Programming Languages
  • Yoast SEO
    Search Engines
  • Microsoft ASP.NET
    Web Frameworks
  • prettyPhoto
    Web Tools And Plugins
  • Facebook
    Widgets

Andra Group's Email Address Formats

Andra Group uses at least 1 format(s):
Andra Group Email FormatsExamplePercentage
First@andragroup.comJohn@andragroup.com
46%
FirstL@andragroup.comJohnD@andragroup.com
6%
Last@andragroup.comDoe@andragroup.com
2%
First@andragroup.comJohn@andragroup.com
46%

Frequently Asked Questions

Where is Andra Group's headquarters located?

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Andra Group's main headquarters is located at 8941 Empress Row Dallas, Texas 75247 United States. The company has employees across 2 continents, including North AmericaAsia.

What is Andra Group's phone number?

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You can contact Andra Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Andra Group's official website and social media links?

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Andra Group's official website is andragroup.com and has social profiles on LinkedIn.

What is Andra Group's NAICS code?

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Andra Group's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Andra Group have currently?

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As of March 2026, Andra Group has approximately 57 employees across 2 continents, including North AmericaAsia. Key team members include Chief Financial Officer: J. S.Vice President Marketing: B. D.Vice President , Operations: R. C.. Explore Andra Group's employee directory with LeadIQ.

What industry does Andra Group belong to?

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Andra Group operates in the Retail Apparel and Fashion industry.

What technology does Andra Group use?

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Andra Group's tech stack includes WordPressjQuery UIjQueryPHPYoast SEOMicrosoft ASP.NETprettyPhotoFacebook.

What is Andra Group's email format?

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Andra Group's email format typically follows the pattern of First@andragroup.com. Find more Andra Group email formats with LeadIQ.

When was Andra Group founded?

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Andra Group was founded in 1998.

Andra Group

Retail Apparel and FashionTexas, United States51-200 Employees

Andra Group was founded in 1998 by Tomima Edmark, CEO and owner of HerRoom and HisRoom. In the age of online shopping, Tomima noticed a challenge women and men faced in buying lingerie and undergarments. Department stores and specialty boutiques didn't carry a wide range of brands and styles in all sizes and colors, which made it difficult for many shoppers to find what they needed. 

An entrepreneur with a series of unconventional successes, Tomima applied her knowledge and authority on fit and style of lingerie and undergarments to the e-commerce world and HerRoom and HisRoom were born.
Now, HerRoom and HisRoom provide evolved shopping features designed to make online lingerie and underwear shopping as easy and enjoyable as possible. HerRoom offers not just bras, panties, thongs, and sexy lingerie as well as swimwear, sleepwear, shapewear, hosiery and much more. Unique in that the company believes in providing the customer with as much information as possible about each lingerie item, the HerRoom team works hard to carefully vet each product, write a unique description and photograph it from several different angles to create a positive, well-informed shopping experience. 

HisRoom represents the men’s side of the house, which also provides an equally great shopping experience by providing the male consumer with an easy way to buy underwear, socks and other basics online.
Based in Dallas, Texas, HerRoom and HisRoom are your online one-stop shops for women’s and men's underwear, swim and activewear and wardrobe basics, for every budget, size and style preference.

Section iconCompany Overview

Headquarters
8941 Empress Row Dallas, Texas 75247 United States
Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1998
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Andra Group's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Andra Group's revenue is estimated to be in the range of $10M$25M

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