Diverse product mix Leverage their wide range of plumbing, heating, HVAC, irrigation, pumps, water filtration, solar, and water works products to upsell complementary lines to both municipal and retail customers served by Splashes Bath & Kitchen.

Retail wholesale synergy Capitalize on 28 showroom-adjacent locations to cross-sell showroom clients with wholesale offerings, targeting renovation and new construction projects with bundled solutions from Splashes and associated wholesale divisions.

Regional expansion With 31 locations across British Columbia, Alberta, and Saskatchewan, pursue regional growth opportunities, channel partnerships, and localized promotions to capture demand from municipalities and trade customers in Western Canada.

Digital readiness Utilize the current tech stack including SAP, Shopify, Zendesk, and Jira to streamline B2B/B2C sales processes, improve e-commerce experiences, and implement targeted marketing campaigns for project-based sales.

Financial stability Target mid-market construction and municipal procurement opportunities given revenue scale, established reputation, and long-standing industry presence to win multi-year supply contracts and recurring orders.