Creative Talent Acquisition 72andSunny has recently hired key creatives and directors, such as V. Wassim Kanaan and Madi Chan. Leveraging these new talents could open sales opportunities by offering unique and fresh perspectives to potential clients.

Expansion into European Market The launch of 72andSunny's European Strategy Studio indicates a strategic move towards brand consultancy in Europe. This expansion presents sales opportunities to cater to a new market segment and offer specialized services.

ATL Campaign Development With plans to develop the company's first Above The Line (ATL) advertising campaign, 72andSunny is poised to create buzz and attract new clients. Sales representatives can capitalize on this upcoming campaign to showcase the agency's capabilities.

Head of Growth Appointment The appointment of Fergus Waddell as head of growth signifies 72andSunny's focus on expanding its business. Sales professionals can leverage this strategic hire to explore new business opportunities and drive revenue growth.

Innovative Content Partnerships By launching 'New Ways to Search' and partnering with brands like the 'Barbie' movie, 72andSunny demonstrates a commitment to innovative content creation. This approach can be used by sales teams to attract clients looking for fresh and engaging marketing strategies.