Small practice Target the firm as a boutique interior design service with potential for partnering on high-end residential projects or limited-scope design consultations, emphasizing personalized service and flexible engagement models.

Local focus Leverage Middleton Wisconsin location to prospect local builders, real estate developers, and home improvement retailers for collaboration on staged homes, showrooms, or property refresh projects.

Digital presence Offer digital design packages and remote collaboration capabilities to complement their Squarespace site, highlighting scalable services for clients who favor online planning and 3D visuals.

Growth potential Position as a gateway partner for regional design brands seeking expansion into Wisconsin, offering project management, sourcing, and vendor coordination to support larger client pipelines.

Technology leverage Propose integration of advanced visualization and virtual staging tools to elevate proposals, given their tech stack familiarity with Squarespace and Google Workspace to streamline client communications and approvals.