Strong Community Presence With over 119,000 members across 30 locations, including multiple branches in the St. Louis area, the company demonstrates a substantial local footprint. This presents opportunities for targeted marketing and service expansion within its core geographic market.

Recognition & Trust Being named Missouri's Best Credit Union by Forbes and recognized as a top workplace in 2019 highlights the institution’s strong reputation and employee engagement. This trustworthiness can be leveraged to introduce innovative financial products and technology solutions that resonate with reputable brands.

Diverse Loan Portfolio The company’s broad offering in consumer, mortgage, auto, and business lending indicates an openness to financial products, suggesting potential for cross-selling new services such as digital lending platforms, credit analysis tools, or automation solutions.

Tech Stack Utilization The adoption of analytical and web enhancement tools like Google Analytics, Bootstrap, and jQuery shows a focus on digital engagement and customer experience, creating opportunities to propose advanced customer engagement technologies or website optimization solutions.

Growth and Market Position As a leading independent financial institution with stable revenues between $100M to $250M, there is room for strategic technological upgrades and innovative service offerings to bolster market competitiveness and improve member engagement.