Specialized Pathology Leverage their two to ten-person team of board-certified veterinary pathologists with extensive experience to position high-value surgical pathology and cytology services to veterinary clinics and research facilities seeking expert consults and second opinions.

Broad Diagnostic Lab Promote expanded reference lab testing offerings beyond current analytes (calculi, thyroid, hormones, phenobarbital, insulin, cortisol, bromide, metanephrine) by targeting clinics needing add-on panels, routine screenings, and custom test menus for diverse species.

Research Collaboration Capitalize on their involvement with diagnostic and research samples to pursue partnerships with veterinary schools, biotech startups, and clinical research groups for contract testing, second opinions, and data sharing on novel studies.

Growth Enablement Highlight potential for scalable services as demand grows in veterinary pathology by offering remote slide reviews, rapid turnaround for biopsies, and flexible lab partnerships that align with clinics’ expanding caseloads.

Tech-Driven Outreach Utilize their Microsoft 365 and analytics footprint to implement targeted outreach, client portals, and digital marketing to attract clinics seeking reputable pathology partners, with emphasis on reliability, turnaround, and expert interpretation.