Niche Focus Annex Analytics specializes in helping small and medium-sized businesses leverage their data for marketing and sales strategies, presenting a tailored opportunity to target SMBs seeking affordable analytics solutions.

Acquisition Disruption Following its acquisition by de Novo Marketing in July 2018, there is potential to offer complementary marketing services or data solutions to expand its client base and leverage synergies.

Limited Resources With a very small team and revenue under 1 million dollars, Annex Analytics may be receptive to scalable, cost-effective analytics tools or integrations that enhance their service offerings without significant overhead.

Established Expertise The company draws on over 50 years of Fortune 500 experience, positioning it as a trusted partner for businesses looking for in-depth, experienced data analysis and strategic recommendations.

Technology Stack Utilizing popular analytics and marketing tools such as Google Analytics and Facebook Pixel, Annex Analytics presents opportunities for integrations or enhancements that could improve data collection and insight generation capabilities.