Diverse Media Portfolio Annex Business Media manages over 60 B2B brands across various formats including print, digital news outlets, websites, events, and social media, indicating a broad platform for targeted advertising and content sponsorship opportunities.
Industry Focus With a strong presence in sectors like construction, process control, fenestration, and agriculture, the company offers specialized channels for reaching niche industry decision-makers and professional audiences.
Recent Growth Initiatives New hires such as editors and executives, along with recent acquisitions like Canadian Process Equipment, suggest ongoing expansion into new verticals and increased content offerings, opening avenues for customized content marketing and strategic partnerships.
Event and Digital Engagement Annex Business Media hosts virtual events like Women in Construction, demonstrating expertise in digital conferencing and live engagement platforms, which present opportunities for sponsorship, digital advertising, and lead generation for B2B products and services.
Regional Market Presence While the company recently closed Ontario offices and printing facilities, its digital-first approach and market penetration across Canadian industries highlight potential for localized and digital advertising campaigns targeting key industry sectors nationwide.