Leading Niche Publisher Annex Business Media is Canada's largest B2B media company with over 60 brands and multi-channel reach including print, websites, enews, events, video, and social media, presenting a diversified advertising and sponsorship opportunity across sectors.

Digital & events growth Recent activity highlights a focus on new digital content formats (podcast Manufacturing, Eh?!) and in-person events such as Women in Construction Breakfast and Women in Manufacturing Awards, signaling opportunities for sponsorships, branded content, and event-based lead generation.

Tech stack leverage Utilizes advertising platforms (Google AdSense, Microsoft Advertising, Simpli.fi, StackAdapt), e-commerce (Shopify), and analytics (Piwik PRO) along with collaboration tools (Microsoft 365) enabling precise audience targeting, programmatic campaigns, and measurable ROI for advertisers.

Industry reach & sectors Operating across manufacturing, construction, agriculture (Potatoes in Canada), and related trade segments provides cross-sell potential to advertisers seeking access to multiple Canadian B2B communities and cross-brand advertising opportunities.

Growth through leadership changes New editorial leadership appointments and ongoing brand expansions indicate a dynamic growth trajectory, offering sales openings for premium sponsorships, custom content series, and strategic partnerships with brands seeking thought leadership and higher engagement.